JUCA Sales Pitch
Then there's the semi-deceptive advertising. Many ads say "50,000 Btu/hr" and "10 hour burn time" kind of implying that both are possible at the same time. The laws of physics and chemistry must still apply. If the firebox is two cubic feet, it will hold a normal load of about 25 pounds of firewood, each of which has about 6000 Btu of available heat. Assuming the product has 70% efficiency, that means there is about 100,000 total Btu available. It could be used as 50,000 Btu/hr for 2 hours (so they claim "50,000 Btu/hr output"); or as 10,000 Btu for 10 hours (so they claim "10 hour burn time)." These are very different situations from a customer's viewpoint. And a significant detail is that "10 hours" and "50,000 Btu/hr" cannot occur at the same time! I guess that's considered acceptable selling procedure these days, to mislead customers to make a sale. (We don't believe in doing that!)
The ultimate point to us is: Does the product please or disappoint a customer who just bought one, and does it improve their lives.
JUCA Super-Fireplaces manufactures wood-burning products, too. And, unless you know someone who has one, it's justifiable to be skeptical of us, too. We hope our UNCONDITIONAL GUARANTEE of totally heating ANY single family house in the US. (any age, any climate, any size, any condition, any state) will help allay your skepticism. Also, our FOREVER transferable WARRANTEE and our 20+ years continuous manufacturing experience should help. (We started the new comprehensive Guarantee and Warantee in 1989, and so far, (in 2012) no one has yet requested any action regarding either.)
JUCAs currently keep a little over 100,000 Americans warm and snug each winter. Since many of our products list for about $1,400 and some people faced $300 per month heating bills BJ (before JUCA) which are eliminated, most JUCAs can pay for themselves the first winter of use. All of the following years' savings are pure gravy!! (Gee! I wonder if we're helping solve the problems of the National economy??!)
In the spring of 1992, a man stopped by. He had bought a JUCA B-3 in 1977 to eliminate his $300 (then!) monthly heating bill. He consistently put the $300 he saved in a bank every month! He calculated (in 1992) that the amounts he saved (and interest) had already totaled over $35,000 and had put three kids through college! These sorts of things are nice for us to hear!
JUCA owners know that they received a product which worked BETTER than they had expected. They know that's because we genuinely care about them. Many have become lasting friends and pen-pals because they understand that we wouldn't sell anything that we wouldn't buy ourselves. In most cases, we haven't actually met, because of the distances involved across the country.
What in the world could there be about these JUCAs that could create such amazing owner loyalty? JUCAs are not like ANY other wood burner you're familiar with. In a dozen major ways they are better. Briefly describing the JUCA B-3B, here are some differences:
With all this custom JUCA stuff, are we talking 16 weeks here? NO! We ship most orders, even custom, in about 3 WEEKS!
Pricing? We could easily get away with charging $2000 or more for our standard units which easily out-perform any competitor. (Actually, most competitors' furnace-type products go for over $3,000) But we don't. Our popular B-3B currently goes for $1,389, including the performance guarantee, the forever warrantee, a large glass door, and a good sized 465 cfm automatic blower. Custom features are very nominally priced, too. Even our largest standard unit, the B-3D, which is over six feet tall, currently goes for only $1,959.
We are not stupid. We are confident that we would sell just about as many units at much higher prices, if we priced our products like all competitors do. We are also quite aware that several competing central wood furnaces sell for over $3,000. (We could EASILY get away with tweaking our prices up.) That STILL doesn't inspire us to jack up our prices!
We HAVE found it sad (and funny, in a way), that some potential customers were about to buy JUCA units but eventaully decided to get a more expensive competing product, BECAUSE OUR PRICES ARE SO LOW! They thought that if our products were really so good, we would ask higher prices for them! (This IS America, after all. Free market and all that!) If you're one of this type of people, consider our prices now $1,000 higher than listed, which you should give to your favorite charity or Church! That would make us happier than if you sent it to us!
But we thought you might want to know about an excellent, proven product which is quietly available. So we made our little Web-Site on the InterNet. It is chock full of background information, as is JUCA's way, of helping people make INFORMED BUYING DECISIONS. Whether that includes a JUCA product or not is your choice. You won't be hassled by salespeople, or wind up on aggressive mailing lists. If someday, you become interested in getting a JUCA, you'll have to contact us. You've probably figured out by now that this Web-site (and everything else JUCA does) is meant more as a public service than anything else. We try to help people be as informed and knowledgeable as they wish, in order to be able to make a smart buying decision for their particular circumstances. If that decision includes a JUCA product, then we try to supply the sturdiest, best performing, most attractive, most flexible unit possible. Our "old-fashioned" Christian values tell us that's how ALL businesses should behave. Even if nobody else does, we aim to maintain these principles.
In the event that you someday become interested in helping others learn about JUCA products, we have similar ideas. We have NEVER aggressively pursued dealers to "hawk" JUCA products. We let them decide for themselves on such matters. We don't even try to convince anyone to invest their life savings in buying a hundred JUCAs. Many JUCA Mini-Dealers just get their own, and then get one at a time, which are often shipped directly to their customers. Maybe for a friend with an extreme heating application; maybe for a burning display in a store; maybe for just trying out their own small home-based business.
Just decide what you want to do. We're here to help. We've got good products and good people. Period.
The JUCA Home Page is at: http://mb-soft.com/juca/index.html
E-mail to: JUCA1@mb-soft.com