Gator Beer is a combination of normal beer with electrolytes like Potassium.
The resulting product would have the cramp-fighting values of
a Sports Drink with an absolutely normal tasting beer.
A beer that is actually GOOD for the drinker! The proposed
market would be the millions of amateur athletes who play softball,
volleyball, golf, bowling, etc. The intended perception would be
of a health-oriented beer, expanding on the appeal of the
Light beer market.|
During July, 1991, I mailed correspondence in an effort to try to arrange for a meeting with Miller Brewing, Anhauser-Busch and others. All indicated that they had plenty of smart people and they would come up with ALL good ideas on their own. They were not even interested in hearing about my "healthy" Gator Beer!
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I believe that a large percentage of the beer-drinking public would actively want to try a Gator Beer version of almost any popular beer brand. Assuming they liked the taste, and that there was no weird aftertaste, new product loyalty would quickly develop. A substantial market share should be able to be drawn from beer drinkers who had previously been loyal to competing products. Market share would certainly quickly increase!
I would hope that a brewery would be interested in my Gator Beer product. It seems obvious that a huge potential market exists for such a product. Marketing and advertising should be a joy. In an industry that has had a negative perception regarding health and proper society, this product could represent great Public Relations.
Please contact me if you have or know of potential interest.
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C Johnson, Theoretical Physicist, Physics Degree from Univ of Chicago