It is an "inter-threaded" commercial. In a manner similar to where musicians simultaneously play two totally different songs, the results are stunning. In the case of the music, a listener nearly always becomes fascinated, picking out first one song, and then the other, and then enjoying the wonderful interplay of the two! Most importantly, the listener applies great attention because of the uniqueness of the situation. That is the ultimate hope of all advertisers, that people actually watch and listen to their commercials, and even pay close attention to them!
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The uniqueness of this aspect would certainly catch the public's curiosity. There would certainly be added concentration applied to follow-up viewings of the commercial. Rather than the usual malaise and boredom that results from repetition of even very good commercials, this concept would inspire directed concentration on the commercial for many repetitive viewings. That is the ULTIMATE hope of all advertisers! Viewers will actually pay close attention to the commercials that are presenting their products or services!
This concept is owned by me, Carl Johnson. If usage of it is desired by any advertiser or advertising agency, I may be contacted at the e-mail address below.
(This message would include the specific product name, such that it would be pleasantly repeated many times for the listener.)
During the subsequent repetitions of the audio message, the various parts of the visual message become highlighted at the appropriate times.
(This is a second, independent sentence and concept. Where the first [audio] message described an activity in a kitchen, the second described an ownership of a dining table accessory.)
This message represents a third, independent message of the commercial. In this example, it describes a prior activity of creating the tablecloth, which finally allows the viewer to make sense of the image of the knitting person in the background, which hadn't seemed to make sense up to that epiphany.
This approach could be applied to many different products or services. A writer would have to weave together the three threads of logic, such that they comfortably fit together, but still present three very distinct messages regarding the product or service.
The repetitive nature of the audio message, with the product name being pleasantly repeated a multitude of times, would be wonderful for the client advertiser! The originality of including three inter-twined messages in this way, will certainly get and maintain the attention of ALL viewers, again, a definite plus! When viewers actually look forward to being able to view a commercial again, there is an excitement that transfers to the product being presented.
It seems to me that a commercial based on my concept would be a good one for a Super Bowl unveiling. In addition to inspiring a media frenzy regarding the unique and unusual structure, it would quickly get a very large number of viewers to look forward to future repetitions of that commercial.
Finally, I would think that a well-written application of my concept seems likely to earn awards for the commercial that it is used in.
Again, this inter-weaved, multiple message concept is mine, and it is copyrighted. If a company or advertising agency is interested in developing a commercial or series of commercials based on my concept, please contact me at the e-mail address below, and we can discuss the details.
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C Johnson, Theoretical Physicist, Physics Degree from Univ of Chicago