Beer That Is Medically Healthy, Gator Beer
Gator Beer is a combination of normal beer with electrolytes like Potassium.
The resulting product would have the cramp-fighting values of
a Sports Drink with an absolutely normal tasting beer.
A beer that is actually good for the drinker! The proposed
market would be the millions of amateur athletes who play softball,
volleyball, golf, bowling, etc. The intended perception would be
of a health-oriented beer, expanding on the appeal of the
Light beer market.
I invented this in 1988 and during July, 1991, I mailed
correspondence in an effort to try to arrange for a meeting with
Miller Brewing, Anhauser-Busch and others. All indicated that
they had plenty of smart people and they would come up with
all good ideas on their own. They were not even interested
in hearing about my "healthy" Gator Beer!
My premise is to combine the two types of products, and create
a beer that replenishes electrolytes! Some of the chemicals
used as electrolyte replenishment sources have minimal taste,
and most are clear. If such an electrolyte was added to beer,
it would not significantly change the taste of the beer, and
therefore would allow maintenance of brand loyalty in current
- There has long been a huge market for beer. As health consciousness
became popular, awareness of "beer guts" and other
fat-inspiring components led to the tremendous popularity
of Light beers.
- Large numbers of Americans are amateur athletes, playing
softball, horseshoes, bowling and all the other sports. This
has always been popular, but additional justification for such activities
arose when health-consciousness swept the country. Often, after such
healthy exercise, players go to a bar to discuss the game and
to drink beer.
- Serious athletes know that their serious exertion
has caused their bodies' electrolyte levels to become
depleted. Such people used to eat a lot of bananas to replenish
their electrolyte levels. The health consciousness movement
inspired some companies to start offering Sports Drinks,
such as GatorAde, which included several components, one of
the most important being an electrolyte replenishing component.
I believe that a large percentage of the beer-drinking public
would actively want to try a Gator Beer version of almost any
popular beer brand. Assuming they liked
the taste, and that there was no weird aftertaste, new product
loyalty would quickly develop. A substantial market share
should be able to be drawn from beer drinkers who had previously
been loyal to competing products. Market share would certainly
This product should take very little time and expense in
Research and Development. It could likely be available for the
market in a matter of months. If an existing brewery was to
begin offering Bator Beer, all standard equipment and procedures
would still be used, and the electrolyte replenishment chemical
would be added and mixed in just prior to the bottling
I would hope that a brewery would be interested in my Gator
Beer product. It seems obvious that a huge potential market
exists for such a product. Marketing and advertising should
be a joy. In an industry that has had a negative perception
regarding health and proper society, this product could
represent great Public Relations.
Please contact me if you have or know of potential interest.
First Invented 1988
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C Johnson, Theoretical Physicist, Physics Degree from Univ of Chicago